Tony’s Chocolonely’s were launching a new chocolate bar, the new milk rice crispy caramel bar and required some key visuals and social ads to tease it’s launch.

So we took people back to the retro cereal ads of 80’s and 90’s, when Saturday mornings were all about cartoons, cereal ads and catchy jingles. As insights showed nearly 40% of adult eat the same cereal as they did as a child.

The result the most engaged piece of content on Tony’s Chocolonely UK social channels for a new bar launch.

Credits:
Creative Director: Paul Reid
Photographer: Daniel Humphreys
Production: Curious Productions