Launching a new sports format is always a challenge. Never mind doing so in the middle of a pandemic.

We joined forces with The Hundred in the earliest stages of brand definition. Since then, we have been instrumental in helping the new format gain traction by providing creative solutions, hard-hitting strategies and stand-out content.

Harnessing the power of design, digital and CRM, our remit was diverse. From knockout partnership announcements, creative visuals, talent-led content series all the way to branding, CRM and in stadia signage. Every aspect is covered.

And after a brilliant summer of action, music and entertainment, our content helped grow The Hundred’s social channels to a huge 154,000 followers, bringing in over 34 million video views.

Credits
Creative and Strategy: Paul Reid
Director: Paul Reid
Production: Contented Group