Allianz set out to build greater brand awareness and reinforce its credibility as a leading insurer in the UK market. The goal was not only to increase prompted awareness but to communicate a deeper message, the brand’s unwavering ‘can do’ attitude and its commitment to standing by people through life’s many challenges.

The campaign was born from a powerful insight: life doesn’t go according to plan. It throws us curveballs, some small, some life-defining. But within every challenge lies a choice: to be defined by it, or to rise above it. Allianz wanted to be the brand that helps people do the latter. The message was simple yet bold: Dare to Believe.

We developed a multi-layered campaign designed to embody this message. At the heart of the strategy was a partnership with Channel 4’s Paralympics coverage, where we created branded films and idents that aligned perfectly with real stories of resilience, courage, and determination. These were supported by high-impact print executions and a digital layer that extended reach and engagement, delivering a cohesive message across platforms.

Prompted awareness increased from 53% in July to 58% in August. More importantly, the campaign began to reshape public perception, positioning Allianz not just as an insurer, but as a brand that empowers people to face life with confidence and courage.

Credits
Creative Director: Paul Reid
Agency: EssenceMediacom
Production: Sassy