Shell Helix Ultra’s global platform, Everyday Amazing, celebrates the extraordinary performance that drivers can rely on every day, no matter the conditions. Our task was to bring that message to life for the Asian and Russian markets in a way that felt bold, cinematic, and unmistakably Shell.

The brief: show the superior performance of Shell Helix Ultra in extreme conditions, while still grounding the story in an everyday moment.

Our idea? Take a relatable scenario, picking up your wife and child from a kid’s parts, and dial it all the way up. We created a high-octane, visually striking film where an everyday school run turns into an epic test of endurance. The route? A chaotic active construction site, complete with falling containers, rising dust clouds, crane lifts, and even a near miss from a swinging wrecking ball.

The vehicle, powered by Shell Helix Ultra, handles it all effortlessly., delivering on the promise that Shell Helix Ultra goes beyond expectations, even when the road ahead is anything but ordinary.