Gumtree had just refreshed their brand platform, Good Finds, and were looking for a fresh, bold way to bring it to life. The goal? Reach new audiences on new platforms and boost brand awareness, all while keeping that cheeky, disruptive tone that makes Gumtree, well, Gumtree.

With over 16 million people tuning into podcasts in the UK alone, we saw a golden opportunity to take the brand somewhere it hadn’t gone before. The idea was to create something genuinely funny, full of personality, and completely in step with the Good Finds spirit. Enter: The Good Finds Podcast.

We created a hilarious six-part series hosted by comedian Rachel Parris, where she grills celebrity guests on the weirdest headlines and stories floating around about them. Some true, some totally made up — all fair game. From wild party rumours to bizarre purchases, the show digs through the archives to separate fact from fiction in the most entertaining way possible.

The first season featured a star-studded lineup including Marcus Brigstocke, Ellie Taylor, Cheryl Hole, Scarlett Moffatt, Pete Wicks and Catherine Tyldesley. With over 15,000 downloads and a spot at number 4 in Apple’s comedy interviews chart, The Good Finds Podcast gave Gumtree a fresh voice in a brand-new space.

Credit:
Creative Director: Paul Reid
Production: Contented Group