Diet Coke wanted to land in people’s lives when it really matters, those little moments in the day when you just need a pause, a lift, or a breather. The goal? To be more than a drink. To be the moment.

So, we reimagined the iconic “Diet Coke break” not as a throwback, but as a fresh, modern pick-me-up, perfectly timed to hit when people need it most. Busy workday? Midweek slump? We showed up right there with a bit of sparkle, a hit of humour, and a reminder that a little break can go a long way.

But we didn’t want to just talk about the break, we wanted to be the break. That meant creating content that wasn’t just scrollable, but actually watchable. Content people would choose to watch not because they had to, but because it gave them something: a laugh, a tip, a moment of calm.

So we brought in two women who know how to connect, Holly Willoughby and Patricia Bright. Not just famous faces, but trusted voices who bring warmth, wit and real-life relatability. Together, they became the faces of our new-look Diet Coke breaks smart, stylish, full of good vibes.

With targeted media spend, we hit the right moments, on the right platforms, with the right frequency, creating content that was viewed, not just served. Because in a world full of noise, this campaign became a refreshing pause exactly when people needed it.